Cookies Policy

Bowen Tourism and Business uses cookies and similar technologies on this website to help the website work effectively, understand how visitors use the site and measure the performance of our marketing activities.

What are cookies?

Cookies are small files that websites can place on your device when you visit. They help websites remember information and can provide useful information about how people use and interact with a website.

How we use cookies

Bowen Tourism and Business may use cookies and similar technologies to:

• help our website operate effectively;
• understand how visitors use and navigate the website;
• identify which pages and information are most useful to visitors;
• monitor and improve website performance; and
• measure the effectiveness of our marketing and social media activities.

Google Analytics

We use Google Analytics to help us understand how visitors use our website. This may include information such as pages visited, time spent on the website, general traffic patterns, device and browser information and how visitors arrived at the site.

We use this information to better understand our audience and improve the information and experience we provide to visitors.

Meta

We may use Meta technologies, including the Meta Pixel, to measure the performance of our marketing and social media activities on platforms such as Facebook and Instagram.

At present, we use this technology for performance measurement and analytics purposes rather than to retarget individual website visitors with advertising.

Third-party services and websites

Our website may include content, links or information supplied by third parties, including tourism operators and the Australian Tourism Data Warehouse (ATDW).

If you follow a link to another website, that website may use its own cookies and tracking technologies. Bowen Tourism and Business does not control cookies used by external websites, and we recommend reviewing their privacy and cookie information if you would like to know more.

Managing cookies

You can control or disable cookies through your web browser settings. Depending on how our website is configured, you may also be able to manage optional cookies through the cookie preferences available when you visit the site.

Disabling some cookies may affect how certain parts of the website function.

Changes to this policy

We may update this Cookies Policy from time to time, particularly if the technologies or services used on our website change.

Last updated: August 2026

If you have any questions about our use of cookies, please contact:

Bowen Tourism and Business
Email: info@tourismbowen.com.au